Full results

Facebook

 

Promotion of Facebook accounts
Of the 24% of companies with Facebook accounts:

• 33% provide a link to their account on their website
• 67% of those with a Facebook account have no link from their website

How Facebook accounts are used:

• 67% use it for product updates
• 13% use it for customer service
• 42% use it for marketing
• 42% use it to promote company news

Blogs

8% of companies have a blog. Of those who blog:

• 38% post daily
• 50% post monthly
• 12% post more infrequently

How the blog is used:

• 50% post product updates
• 25% for marketing
• 50% for company news
• 38% links to interesting, relevant articles

User-generated content

• Only 1% offer user generated content in the form of reviews

RSS

• 3% offer an RSS feed, and all of these are for blog posts

Links to other social media

• Only 6% offer links to other types of social media – Youtube, Flickr and iPhone apps

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