Full results
Social media presence
- 42% of the retailers with ecommerce solutions we assessed have some kind of social media presence with either a Facebook page, Twitter account or blog
- Only 12% have more than one social media presence e.g. blog with a Twitter account
- Only 4% have a Facebook page, a Twitter account and a blog
- 26% have a Twitter account
- 24% have a Facebook account
- 8% have a blog
- 1% have user generated content
- 3% have RSS feeds
- 6% have links to other social media on their sites
Twitter
Promotion of Twitter accounts:
- 26% have a Twitter account
- Of these, 23% provide a link to their account on their website – all are larger retailers
- 77% of those with a Twitter account provide no link from their website
Those with Twitter accounts have on average:
- 348 Followers
- 90 users they were following
- A history of 129 tweets
How Twitter accounts are used for:
Of the 26% of companies with Twitter accounts:
- 73% use it for product updates
- 27% use it for customer service
- 62% use it for marketing
- 58% use it to promote company news
- 12% use it to promote blog posts
- 12% use it to link to interesting, related articles
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