Introduction
Background
This report is the latest in a series of benchmark studies published by ecommerce solutions provider dotCommerce and our parent, full-service digital marketing agency, dotDigital Group plc.
Why social media?
2009 was the year in which social media began to play a significant role in the marketing and mix. Today the popularity and influence of social media continues to soar and the stats speak for themselves:
- 10% of all time spent on the internet is spent on social media sites
- Facebook has more that 250m users worldwide
- 77% of all active internet users regularly read blogs
- 24 hours of video is uploaded to YouTube every minute
- Around one in every 300 web visits is to Twitter whose user base is growing 1,000% every year.
With so many people engaging in the social media-sphere, the research team at dotCommerce set out to discover if and how UK online retailers of all sizes are using these social media channels to communicate with their key audiences, drive traffic to their
ecommerce solutions, and drive their businesses.
We assessed the extent and effectiveness of their efforts and combined this research with a series of best practice guidelines and top tips for using social media.
The result is a report that provides online sellers with practical advice, guidance, real-world examples and benchmarks to help them tap into the potential value of social media and execute an effective strategy.
Who is the report for?
Because this study analyses the activities of both small and large retailers in the UK. The information provided in this report is relevant to retailers of all sizes with a
ecommerce solutions as well as online marketeers in general.
Go to previous page Go to next page