Facebook

Facebook is a social network that was originally set up to be used by students on a university
campus in the US. Facebook is now the most widely used network in the world with more than
350m users and thus has a huge potential for retailers with ecommerce solutions.

Key Stats

 

• Facebook has around 23 million users in the UK
• 50% of active Facebook users log on to their accounts every day

Definitions

• Fan page – a fan page is similar to an individual’s profile page, but is designed specifically for brands, companies or causes
• Wall – this is an area on a profile or fan page where you can post updates

Our findings

About a quarter of the retailers with ecommerce solutions that we assessed (24%) had some sort of presence on Facebook – a relatively low number considering Facebook is still the largest social network in the world.

As with Twitter, only one third of the retailers surveyed publicised their Facebook presence on their website. In terms of how Facebook is being used, product updates were the most commonly shared information by those with Facebook fan pages (67%), followed by marketing and company news (both 42%).

Star example: ASOS - www.asos.com

(http://www.facebook.com/ASOSOfficial)

ASOS.com is major online fashion retailer, offering celebrity ‘looks’ which shoppers can emulate at affordable prices. The ASOS Facebook page is a great example of how to harness the power of this social networking site; it has over 196,000 fans, and is a good example of how to use Facebook content to create a customer community.

The Facebook pages encourage fans to post pictures and videos of themselves in their favourite outfits as well as providing product information, competitions and special offers.






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