Full results
Facebook
Promotion of Facebook accountsOf the 24% of companies with Facebook accounts:
- 33% provide a link to their account on their website
- 67% of those with a Facebook account have no link from their website
How Facebook accounts are used:- 67% use it for product updates
- 13% use it for customer service
- 42% use it for marketing
- 42% use it to promote company news
Blogs
8% of companies have a blog. Of those who blog:- 38% post daily
- 50% post monthly
- 12% post more infrequently
How the blog is used:- 50% post product updates
- 25% for marketing
- 50% for company news
- 38% links to interesting, relevant articles
User-generated content
- Only 1% offer user generated content in the form of reviews
RSS
- 3% offer an RSS feed, and all of these are for blog posts
Links to other social media
- Only 6% offer links to other types of social media – Youtube, Flickr and iPhone apps
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