Sources
Twitter has 5.5 million users in the UK alonehttp://www.telegraph.co.uk/technology/twitter/6593765/Profile-of-a-Twitter-user-young-Labour-and-from-London.htmlThe median age of a Twitter user is 31, compared to 27 on Facebookhttp://www.clickymedia.co.uk/2009/12/uk-facebook-user-statistics-december-2009Facebook has around 23 million users in the UKhttp://www.clickymedia.co.uk/2009/12/uk-facebook-user-statistics-december-200950% of active Facebook users log on to Facebook in any given dayhttp://www.clickymedia.co.uk/2009/12/uk-facebook-user-statistics-december-200960% of bloggers are 18-44 and two out of three are malehttp://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction96% of bloggers are amateurshttp://www.youtube.com/t/fact_sheetMore than half of UK online customers say reviews are extremely or very important in making an online purchase, and more than half say they have more trust and respect for a brands that show product reviewsEconsultancy/Bizaarvoice/Vizu Research 2007
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