User Generated Content

Top 10 tips for retailers with ecommerce solutions, using UGC:

1. Start a user forum – encourage users to discuss your products, offer suggestions, share experiences and post queries for other users to answer. Helping your customers to help themselves is a great way to build a sense of community around your brand and build trust.

2. User reviews – encourage customers to write their own reviews about your products. This can be a crucial part of your ecommerce solutions as it will help build trust in your site and help users to reach a purchase decision.

3. Video reviews – video reviews submitted by users will help potential buyers to see your products in action, and increase user engagement.

4. Run competitions – to encourage UGC uploads, run a competition with a prize each month for the best submission.

5. Build UGC into product pages – make product pages more engaging and dynamic by incorporating UGC, such as user videos, image galleries and comments.

6. Encourage UGC in post-transaction emails – suggesting to customers that they review their latest purchase is a great way to boost UGC submissions.

7. Use the community to self-regulate – use ‘alert’ buttons on comments or reviews to prioritise helpful posts and report offensive or unhelpful material.

8. Enable user review voting – encourage visitors to vote on the best reviews to make the UGC even more useful and relevant for shoppers.

9. Set up channels on Flickr or YouTube – add a more ‘social’ element to UGC submissions by setting up channels on sites like Flickr or YouTube.

10. Add ‘Share this’ social links – to encourage viral spread of the UGC and your site.

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