Blogging

Top 10 tips for retailers with ecommerce solutions who want to use blogging effectively:

1. Study the web analytics for your blog site – which posts pulled a high volume of traffic or generated the most comments? This will help you create the most compelling content for future posts.

2. Shorter is better – writing for a blog requires different skills than normal copywriting. Take a leaf out of the book of tabloid newspapers and keep your sentences and paragraphs short and to the point.

3. Publicise your posts on social media – make sure you notify Twitter or Facebook followers about your latest posts to drive traffic back to your site.

4. Don’t make your posts too commercial – it's not all about sell, sell, sell! Your readers are likely to come back if there is plenty of useful content that resonates with them without pushing products too heavily.

5. Make your headlines snappy – keep your headline short and intriguing to encourage visitors to click through and read the full post.

6. Always respond to comments – if someone leaves a comment – good or bad – always reply. This will let users know you care about feedback and encourage real engagement by generating rapport.

7. Embrace the blogosphere – a great way to increase awareness of your blog is to read other blogs, making sure you leave a comment so others know you are active in the blogosphere.

8. Invite guest bloggers – why not invite a customer to blog, or even a partner or supplier? It will help to keep content varied and high profile names can attract new followers.

9. Include keywords in your posts – use you blog to drive SEO. Ensure your blog site is hosted on a seperate IP to your ecommerce site and include plenty of keywords with links back to your main site to help drive SEO.

10. Blog often – infrequent blog posts aren’t really going to cut the mustard.  Blogging on a regular basis will help build up and maintain a following.

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