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Rush - Reliable and Flexible eCommerce Website

Why Rush Hair chose dotCommerce for their ecommerce solutions provider, as part of their plan for dramatic growth.

The client's story

The success story of Rush Hair is a phenomenal one. With over 60 High Street salons and dramatic growth plans in place, Rush are fast becoming giants of the hair dressing sector.

The Rush online shop strategy is a key element in their fast-growth plans, offering a vast range of top names and products and firmly positioning the Rush brand.

Rush chose to switch from their Druple open source site to dotCommerce in 2010, to provide stability, flexibility and functionality for their exising ecommerce site.

The transformation

The rapid growth in Rush’s eCommerce operation meant they urgently needed a new website that was stable, reliable and very, very flexible – to support their future plans for expansion.

dotCommerce fit the brief perfectly, and provided a fast-turnaround migration of their existing site to the dotCommerce platform, to solve their performance issues.

Phase 2 of the dotCommerce programme is a ground-up redesign and development of the site, ramping up the online brand experience, building in powerful new marketing features and leading their ever-expanding hairdressing empire forward. (Nobody mention Julius Scissor!)

"Thanks for creating such a superb website. It's a joy to look at and use. I'm particularly impressed by the amount of work that's been done in such a short period of time."

Jules Griffith, Somerset House

"dotCommerce don't simply provide a fantastic ecommerce product; we have also found their client care to be some of the best."

Morgan Bell. Irwin & Jordan

“We use dotCommerce for our site development, email marketing and SEO. The fact that everything is driven through one specialised agency is a major plus for us.”

Oliver Cole, Wantthelook.com

“The new site is brilliant. Not only are we increasing basket value, but converting more visitors and driving more traffic. dotCommerce are just blowing our socks off!”

Maria Hatzistefanis, Rodial

“The new website is a truly outstanding piece of work that we are very happy with."

Vincent Casey, WaterAid

"I’d tried 2 other ecommerce solutions providers before I found dotCommerce. Use them."

Paul Bennett, FastFixDirect.co.uk

"dotCommerce has given us more control and higher revenue. The team has been amazing – I highly recommend their ecommerce solutions."

Jules Griffith, Somerset House

“You provided a fantastic platform to allow us designers to do what we are good at: making clothes look good! dotCommerce’s systems allow us to display our collection in a sophisticated way!”

Morgan Bell. Irwin & Jordan