Pineapple - Ecommerce Website
As Pineapple Studios and its colourful team became TV stars, a perfectly timed, red hot new ecommerce site was unveiled
The client's story
In the year that Debbie Moore's Pineapple Dance Studios and its colourful team were hitting the media limelight, they wisely came to dotCommerce in anticipation of the tidal wave of exposure coming their way.
Our brief from Pineapple was to replace their two existing, disconnected websites with a single, rebranded, integrated and feature-rich site that would cater for their class timetable, and cross-sell their successful fitness clothing range.
What we did
Working closely with RMG Connect for the website design, we built a brand new Pineapple ecommerce website combining their dance studio and e-tail businesses into a seamless customer experience.
The new site includes an interactive class timetable, filterable by Dance Type and with integrated cross-sell to related dancewear items from the online store.
dotcommerce handles Pineapple's order processing, so they have no need for investment in other fulfilment systems.
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