Myla
Same design, new platform with sexy features for improved customer engagement
The client's story
Myla, the luxurious lingerie and sleepwear brand approached dotCommerce having become increasingly unhappy with their existing eCommerce platform.
A costly bespoke functionality build would be required to their existing eCommerce platform, however, Myla found that dotCommerce had all the functionality they wanted and that they could migrate to the dotCommerce platform for less than the development costs on their existing platform.
Even better, they could keep their existing design, have the opportunity to make some more amends, and benefit from the increased account management and functionality offered by dotCommerce.
What we did
Within 2 months, dotCommerce migrated and launched the Myla site, making some minor design changes and giving Myla and their customers
- An updated navigation
- Improved search and result filtering
- Cross-sell for increased basket value
- Step-process shopping cart
- Improved reporting
- Detailed email integration
- More control over their own website