Dermalogica/Want the Look
When dotCommerce designed and built a dedicated Dermalogica brand site for
Want The Look, sales rocketed 10-fold in month one.
The client's story
Successful resellers of the high-end Dermalogica skin care brand, Want The Look upped their game dramatically in 2010 by commissioning a dedicated ecommerce site, exclusively for Dermalogica products.
Dermalogica's strictly controlled brand guidelines and requirements meant Want The Look needed a fast turn-around site design and build that would be tightly on-brand and deliver flexible ecommerce features to drive sales. Queue dotCommerce.
What we did
Working closely within Dermalogica's extensive brand guidelines, the dotCommerce team turned around the ecommerce site design and build in 5 weeks. The result is a slick and smart design including homepage hero banner - easily content managed and updated through dotCommerce.
Launching with a high profile MyCityDeals e-voucher offer, the Want The Look exclusive Dermalogica site was an instant success, turning over more Dermalogica sales in month one than their pre-dotCommerce site had turned over for Dermalogica in the entire year.