Loyalty Building for
Muscle Finesse

Muscle Finesse are the UK’s favourite bodybuilding and sports supplement superstore. With a multi-channel business, Muscle Finesse decided to invest resource in their own direct to customer website. They chose dotCommerce for their existing experience and knowledge in the sports and fitness industries.

A brand new site

Undertaking dotCommerce’s project scoping session opened up Muscle Finesse’s eyes to the great possibilities to engage with their clients.dotCommerce offered the ability to create more promotions, especially targeted ones, have member reviews for products and most of all offer a loyalty scheme and member pricing.

Immediate growth

Within 3 months, Muscle Finesse's website's conversion rate grew by 50%.

Returning customers

To ensure Muscle Finesse's customers return to purchase from their website, dotCommerce helps manage a Loyalty Scheme and Membership Pricing Discounts.

The membership pricing discounts ensure that Muscle Finesse remain competitive and offer an incentive to buy more. The more a customer buys in one month, the higher the discount percentage they receive in the next month. When that member logs in, all prices eligible across the site are shown with the discount.

In addition to the member pricing, customers can join the Muscle Finesse Loyalty Scheme. Powered by dotCommerce, Muscle Finesse can set the percentage or number of points earned on their products, or a subset or individual range.

As with everything dotCommerce, flexibility is key, and Muscle Finesse are able to run loyalty point promotions to drive sales, and can even choose to include or exclude delivery charges when it comes to point redemption.

“These initiatives really help to keep driving customer back to the site to purchase. Around 50% of all traffic is returning visitors, two thirds of the traffic from Facebook, and 73% of traffic from email campaigns are people coming back to the site.

Our returning visitors have a higher conversion rate and they spend more, with a higher average basket value than site averages. They spend longer on the website and view more pages.

Our Loyalty Programmes go a long way to ensuring long term growth and success for Muscle Finesse online.”