What to look for

18. Analytics and Reporting

Understanding clearly who is doing what and where on your site and identifying key metrics are all essential for growing your online business.

Look for ecommerce solutions providers who can:

• Provide advice and guidance on using analytics such as Google Analytics
• Help you with setting up and understanding tracking and reporting
• Provide ‘out of the box’ pre-built reports, ecommerce reports and bespoke reporting

19. Client Support

Critical to helping you grow your online business, seek out ecommerce solutions providers who are focused on supporting their clients on an ongoing basis, including:

• Technical support
• Strategic support
• Account management

20. Vendor Pedigree

Be clear about how close a match a prospective provider is to your business.

Ask them for:

• Their client list - check out the websites that they have built for previous clients and ask for references
• Examples of clients they have worked for in sectors close to or matching yours
• Details of their partner organisations
• Evidence of their financial stability, e.g. that the supplier is a long established business, and/or a PLC



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