What to look for

4. Product Imagery

Showing off your products in the best possible light is a sure-fire way to entice website visitors to find out more and purchase with confidence.

Make sure you choose an ecommerce solutions provider that offers key image features and functionality, including:

• Zoomable and enlargeable images
• 3D rotatable images
• Multiple images/image gallery
• Automatically scalable images
• Embeddable videos and animation

5. Merchandising

Good product merchandising techniques will help you sell more products.

To maximize your online merchandising opportunities, look for a solution that will allow you to:

• Provide a real-time indication of product stock levels to reassure customers that there will be no issues with the delivery of the product they want to order
• Provide an option for customers to compare their selection of products, side by side
• Provide multi-currency pricing options so website visitors from overseas can select the currency in which they want to see the price. If you can ship there, you should be able to sell there. Multi-currency pricing and billing options for both the seller and the customers should be available in ecommerce solutions worth your attention
• Offer related product links

6. Promotions and Discounts

Marketing functions are a key aspect of good ecommerce solutions. Onsite marketing should be used to maximize your visitors’ spending potential. Cross-selling, up-selling, deals of the day, and best seller lists for example, can all drive additional revenue.

Your ecommerce solutions provider should enable you to offer online sales promotions including:

• Price promotions
• Discount vouchers
• Bundle offers
• Just arrived/coming soon
• Deal of the day/week
• Best sellers
• Most popular searches
• Wish lists
• Cross-sell offers
• Up-sell offers



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